And really thinking very carefully about the hierarchy, thinking about the order of things, thinking about the sales process and who’s going to be involved or who’s going to be influencing whom throughout that process.
#One key iqvia drivers#
It’s thinking exactly about the drivers of that individual within that company and how they interact with others within that company. So, when it comes to customer centricity, it’s personalization to the power of one.
And I think when you’re talking about sales, you have to think about the living, breathing person at the end of that conversation. It sounds like there isn’t a real, living, breathing person at the end of that thinking. But I have a bit of an allergy to the word persona because it doesn’t sound very real. Marketers, I think, are really used to the idea of personas and thinking about their campaigns from a persona perspective. And that means a heavy sense of personalization according to exactly who you’re talking about. Well, I mean, I think the customer centricity point is one that’s not just about the customer that you’re approaching, but also about the person that you’re approaching or the people that you’re interacting with at that customer. So, in your opinion, what does customer centricity look like today in sales? In fact, that was a panel that you had moderated at the event. Thank you for joining us.ĭuring that, there was a lot of conversation going on around how businesses have been adapting in recent years as sales becomes more digital and becomes more personalized and customer centric. We’ve known each other now since the Sales Enablement Soirée in Europe last year, so I’m excited to get the chance to talk to you again. Rebecca, I’m so excited you were able to join us. My role is I’m looking to help develop the team and the capabilities and solutions that we bring to our customers, so really help the sales teams understand the capabilities as well as ensure that we follow the right sort of sales processes and help them to develop their sales practices as well. So, in today’s current climate, it’s probably in a very, very relevant space to help those life sciences and pharma companies help to achieve better outcomes for patients. IQVIA provides data as well as a lot of technology services to pharma companies. I certainly hadn’t before I started talking to the company with a view to moving here about eight or nine months ago. And some of you may never have heard of IQVIA.
And I’ve spent a lot of years in sales and communications and in marketing, and I bring all that together in my role at IQVIA. I’m Rebecca Bell, and I’m an associate director of global sales enablement to IQVIA. Rebecca Bell: Well, thanks for having me. Rebecca, I would love for you to introduce yourself, your role, and your organization to our audience. Today, I’m excited to have Rebecca Bell from IQVIA join us. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs.
#One key iqvia pro#
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast.
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